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ELF Store Haul

Did you know that ELF opened up a store..?!? Yes, it's true!! Their first store is located on 741 Broadway in New York. I paid my first visit there a few weeks ago and I loved it. The store is quite small and it was pretty cramped that day so I didn't take any pictures inside the store, but they have EVERYTHING in store that they have online. 

Here are some of the goodies I hauled.

ELF Coral Dream Nail Polish $2.00
This is my favorite ELF nail polish color!

ELF Concealer Pencil & Brush in Medium $3.00
This is great for covering pimples. The coverage is medium, but the formula really stays put all day long without looking cakey.

ELF Glossy Gloss in Sweet Salmon $3.00
This has a brush applicator that I'm not crazy about, but the formula of this gloss is great! The gloss lasts for a while and the colors actually show up on your lips. I will probably buy a few more of these in the future. I have been apply this gloss over nude lipstick that washes me out, the two colors combined are perfect.

ELF HD Lifting Concealer in Medium $ 3.00
I REALLY like this concealer! I use this under my eyes and it provides pretty good coverage. I would say the coverage on this is medium too. I've noticed that you can build this up quite nicely and it doesn't crease and it lasts all day.

ELF Mineral Lipstick in Pouty Petal $5.00
This color is just so pretty!! I've noticed that I reach for it daily since it seems to go with every look! The color is a bit sheer compared to what it looks like in the tube.

ELF Jumbo Lip Gloss Sticks in Tiki Torches and Sangria Starters $2.00
I found these to just be ok. I should have read the product description before buying, I wanted more of a stain and these are just a gloss. The product is good and lasts a long time, but I do wish the colors were more pigmented.

ELF Baked Bronzer in Los Cabos $3.00
This is such a pretty bronzer!! It has the tiniest bit of shimmer..tiny!! The color is absolutely gorgeous and it lasts several hours.

ELF  Studio Contouring Blush & Bronzing Cream $3.00
I saved my favorite for last! I'm usually not a big fan of cream blushes, but for some reason I keep buying them! This time I am so happy I did!! This blush/bronzer combo is amazing! The colors are pigmented, but not super bright where you have to be careful with how much you apply. I have used these colors on their own and under powder blushes and I absolutely adore it either way.

Sometimes I really wonder why I bother buying high end makeup when ELF does such a good job at a great price.

What's the last item you bought from ELF?


  1. I love their Studio Line brushes..did they have all of the brushes in the store as well?


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